---
title: Download Numbers Tell Stories Ebook
description: Explore how movements in the financials are simply the result of actions taken, and how you can understand the narrative around that. Download today.
---

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- Features 
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                            - [Financial Analysis](https://www.fathomhq.com/features/financial-analysis)
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                  - [![icon-reporting](https://go.fathomhq.com/hubfs/Fathom%202021/Assets/icon-reporting.svg)](https://www.fathomhq.com/features/management-reporting) 
                            - [Management Reporting](https://www.fathomhq.com/features/management-reporting)
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                  - [![icon-forecasting](https://go.fathomhq.com/hubfs/Fathom%202021/Assets/icon-forecasting.svg)](https://www.fathomhq.com/features/cash-flow-forecasting) 
                            - [Cash Flow Forecasting](https://www.fathomhq.com/features/cash-flow-forecasting)
                            - [Cash flow forecasting and planning](https://www.fathomhq.com/features/cash-flow-forecasting)
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                            - [Consolidated Reporting](https://www.fathomhq.com/features/consolidated-financial-reporting)
                            - [Fast and accurate consolidated financial reporting](https://www.fathomhq.com/features/consolidated-financial-reporting)
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- Customers 
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                            - [Franchises & Groups](https://www.fathomhq.com/franchises)
                            - [Monitor group performance](https://www.fathomhq.com/franchises)
          - CASE STUDIES 
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                            - [Haydenshapes](https://www.fathomhq.com/customers/haydenshapes)
                            - [Haydenshapes is a modern performance surfboard brand...](https://www.fathomhq.com/customers/haydenshapes)
                  - [![MAP_Nav](https://go.fathomhq.com/hubfs/Fathom%202021/Assets/MAP_Nav.png)](https://www.fathomhq.com/customers/map) 
                            - [MAP](https://www.fathomhq.com/customers/map)
                            - [MAP offers a highly experienced finance function exclusively to...](https://www.fathomhq.com/customers/map)
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                            - [More customer stories](https://www.fathomhq.com/customers)
                            - [Learn how customers benefit from Fathom](https://www.fathomhq.com/customers)
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- Resources 
    - - Learn 
                  - - [Resource centre](https://www.fathomhq.com/learn)
                            - [Discover guides, webinars and videos](https://www.fathomhq.com/learn)
                  - - [Blog](https://blog.fathomhq.com/)
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- Features 
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    - [Reporting](https://www.fathomhq.com/features/management-reporting)
    - [Forecasting New](https://www.fathomhq.com/features/cash-flow-forecasting)
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- Customers 
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    - [Franchises & Groups](https://www.fathomhq.com/franchises)
- Resources 
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    - [Blog](https://blog.fathomhq.com/)
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    - [Certification](https://www.fathomhq.com/certification)
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- Company 
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# Numbers Tell Stories

Explore how movements in the financials are simply the result of actions taken, and how you can understand the narrative around that.

![606a8f4a73bd5ef141c5e965_ARG3_CoverPage](https://go.fathomhq.com/hubfs/606a8f4a73bd5ef141c5e965_ARG3_CoverPage.png "606a8f4a73bd5ef141c5e965_ARG3_CoverPage")

## Overview

Explore how movements in the financials are simply the result of actions taken, and how you can understand the narrative around that.

## In this guide you'll learn

- ![](https://assets-global.website-files.com/5fbe9eea37575d6196a6d157/60101463e2704dee00156846_small-green-check.svg)
  
  Why understanding a client's actions and motives is so important
- ![](https://assets-global.website-files.com/5fbe9eea37575d6196a6d157/60101463e2704dee00156846_small-green-check.svg)
  
  How to deliver the most value for a client by asking them the right questions
- ![](https://assets-global.website-files.com/5fbe9eea37575d6196a6d157/60101463e2704dee00156846_small-green-check.svg)
  
  How numbers can be delivered in a visual way to uncover beliefs and behaviors
- ![](https://assets-global.website-files.com/5fbe9eea37575d6196a6d157/60101463e2704dee00156846_small-green-check.svg)
  
  The benefits of displaying client data in a strategic way to reveal the story behind the numbers

## Preview what’s inside

![606a8f4e23801e384a8d1f13_ARG3_Preview1](https://go.fathomhq.com/hubfs/606a8f4e23801e384a8d1f13_ARG3_Preview1.png "606a8f4e23801e384a8d1f13_ARG3_Preview1")

![606a8f5123801e76308d1f14_ARG3_Preview2](https://go.fathomhq.com/hubfs/606a8f5123801e76308d1f14_ARG3_Preview2.png "606a8f5123801e76308d1f14_ARG3_Preview2")

![606a8f55f04916bfd2316575_ARG3_Preview3](https://go.fathomhq.com/hubfs/606a8f55f04916bfd2316575_ARG3_Preview3.png "606a8f55f04916bfd2316575_ARG3_Preview3")

## Author

Jason founded [Thriveal](http://thriveal.com/) in 2010 as a way to help entrepreneurial CPA firm owners connect, learn, and grow. Thriveal has helped many small firms grow by providing a community, coaching services, webinars, firm consulting, monthly growth groups, and live events. Jason has also been the CEO and Visionary of his own firm for the past 20 years – BlumerCPAs.com

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### Product

- [Financial Analysis](https://www.fathomhq.com/features/financial-analysis)
- [Management Reporting](https://www.fathomhq.com/features/management-reporting)
- [Cash Flow Forecasting](https://www.fathomhq.com/features/cash-flow-forecasting)
- [Consolidated Reporting](https://www.fathomhq.com/features/consolidated-financial-reporting)
- [Group Benchmarking](https://www.fathomhq.com/features/group-benchmarking)
- [KPIs and metrics](https://www.fathomhq.com/features/kpi-tracking)
- [Pricing & Plans](https://www.fathomhq.com/pricing)

### Company

- [About us](https://www.fathomhq.com/about)
- [Customers](https://www.fathomhq.com/customers)
- [Careers Hiring](https://www.fathomhq.com/careers)
- [Media Kit](https://www.fathomhq.com/media)

### Resources

- [Resource centre](https://www.fathomhq.com/learn)
- [Certification](https://www.fathomhq.com/certification)
- [Blog](https://blog.fathomhq.com/)

### Support

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- [Help Center](https://support.fathomhq.com/en/)

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